This is a great video, the message behind it and the Ancient Egyptian imagery. Directed by artist Marco Brambilla
“In the video Kanye is wearing a chain that has a Horus on the end of it and a Pyramid Ring. Horus was one of the oldest and most powerful deities in Ancient Egypt. He served a number of different purposes, but was most notably the God of the Sky, the God of War and the god of Protection. Horus protected hunters and warriors and gave might to all those who paid tribute to him. It’s a powerful image, and it’s not mystery why West would be attracted to such an intense icon.” Vulture